Bella Tadson, M. Sc.

Bella Tadson, M. Sc.

  • Karlsruhe Institute of Technology (KIT)
    Institute of Information Systems and Marketing (IISM)
    Kaiserstraße 89
    76133 Karlsruhe

Research Interests

  • User Behaviour
  • Neuro-Adaptive Systems
  • Human-Computer Co-Creation
  • Augmented & Virtual Reality
  • Behavioural Economics & Decision-Making

Short CV

2024 - Present Doctoral Researcher at the human-centered systems lab (h-lab) of the Karlsruhe Institute of Technology (KIT)
2021 - 2023 M. Sc. User Experience at Hautes Études Commerciales de Montréal (HEC Montréal)
2021 - 2023 Certificate in Cognitive Science at Université de Montréal (UdeM)
2012 - 2018 B. A. Marketing (Commercialization) at Université du Québec à Montréal (UQÀM)

Teaching assistant roles for Advanced UX Evaluation, Elements of User Experience, UX Prototyping, Web Analytics, Digital Marketing, and Managerial Accounting courses. Non-academic internships and work experience at Exagens Corp., Coopérative Desjardins, and Diesel Canada Inc.

Publications


Are VR Experimental Labs an Alternative to Traditional Experimental Settings for NeuroIS Research? A Replication Study with the Iowa Gambling Task
Tadson, B.; Mädche, A.
2026. Information Systems and Neuroscience – NeuroIS Retreat 2025, Vienna, Austria. Ed.: F. Davis, 259–270, Springer Nature Switzerland. doi:10.1007/978-3-032-00815-2_24
Understanding Overreliance in Human-GenAI Interactions and Its Impact on Divergent Thinking: A NeuroIS Study
Tadson, B.; Krisam, C.; Mädche, A.
2026. Information Systems and Neuroscience – NeuroIS Retreat 2025, Vienna, Austria. Ed.: F. Davis, 143–157, Springer Nature Switzerland. doi:10.1007/978-3-032-00815-2_14
RACE: A Real-Time Architecture for Cognitive State Estimation, Development Overview and Study in Progress
Beauchemin, N.; Karran, A.-J.; Boasen, J.; Tadson, B.; Courtemanche, F.; Sénécal, S.; Léger, P.-M.
2024. Information Systems and Neuroscience : NeuroIS Retreat 2023, Vienna, Austria. Ed.: F. Davis, 9–20, Springer. doi:10.1007/978-3-031-58396-4_2
Neuro-Adaptive Interface System to Evaluate Product Recommendations in the Context of E-Commerce
Tadson, B.; Boasen, J.; Courtemanche, F.; Beauchemin, N.; Karran, A.-J.; Léger, P.-M.; Sénécal, S.
2023. Design science research for a new society: society 5.0 : 18th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2023, Pretoria, South Africa, May 31 - June 2, 2023, proceedings. Ed.: A. Gerber, Springer. doi:10.1007/978-3-031-32808-4_4